How this year’s Sainsbury’s Christmas ad uncovered a roasting pot of ugly racism

Christmas adverts are an annual highlight across the nation, with many eagerly counting down the days in anticipation for the latest clips of Christmas cheer. After the trials of 2020, there is seemingly no better time for messages of unity, family, and celebration. However, this year’s Sainsbury’s advert has sadly had the exact opposite impact; […]

Features Lifestyle

Why Fatima’s next job should NOT be in Cyber

The government have launched another barrage on the creative industry – Quelle surprise. In their latest display of crass misjudgement, one part of the new CyberFirst campaign features Fatima, a ballerina. It reads: ‘Fatima’s next job could be in cyber (she just doesn’t know it yet)’ accompanied with yet another hogwash slogan, ‘Rethink. Reskill. Reboot.’  […]


Sexist NHS ad promoting emergency contraceptives sparks outrage

The NHS has been lampooned this weekend for the emergence of highly sexist adverts promoting emergency contraceptives to young women, asking them whether they had considered that they would have to give up stilettos and lipstick if they were to become mothers. Because apparently young parenthood is a matter of consideration exclusively between a young […]


What does Dove’s failed campaign say about the state of the advertising industry?

The last week saw social media up in arms as the beauty brand Dove unveiled a new advert on its Facebook page which was deemed by many to be racially insensitive. The 13-second long video clip depicts a young black woman posing next to a bottle of one of Dove’s body products, wearing a t-shirt […]


Lucrative Super Bowl ads: the highlight for many viewers

Some watch the Super Bowl for the conclusion of the season’s football action. For others it is the food, the ritual, the chance to bond with friends or the excuse to yell. For 26 per cent of 18-24 year olds, the key moment is neither the touchdowns nor the taquitos, but the adverts. This often […]