Celebrity endorsement is central to global charity work

Clever celebrity endorsement of charities inevitably makes headlines. Everyone remembers Bono and Bob Geldof singing for Make Poverty History, or Angelina Jolie in refugee camps surrounded by children. Doubtless, celebrities create hype, news and attention. Yet, after all the hype dies down, how many of us remember the real reason behind it all?   DiCaprio’s […]