Clever celebrity endorsement of charities inevitably makes headlines. Everyone remembers Bono and Bob Geldof singing for Make Poverty History, or Angelina Jolie in refugee camps surrounded by children. Doubtless, celebrities…
Celebrity endorsement is central to global charity work
Clever celebrity endorsement of charities inevitably makes headlines. Everyone remembers Bono and Bob Geldof singing for Make Poverty History, or Angelina Jolie in refugee camps surrounded by children. Doubtless, celebrities…