What’s John Lewis’ real Yuletide motivation?
What marks the start of the festive season for you? Is it the surplus of ridiculous jumpers? Or perhaps the appearance of mince pies on supermarket shelves? Many say that…
John Lewis advert is ultimately about profit
The première of the 2015 John Lewis Christmas advert probably had a lot of us reaching for the tissues. The advert shows an old man living on the moon; lonely…