What’s John Lewis’ real Yuletide motivation?

What marks the start of the festive season for you? Is it the surplus of ridiculous jumpers? Or perhaps the appearance of mince pies on supermarket shelves? Many say that the true indicator that Yuletide is underway is the release of the highly anticipated annual John Lewis Christmas advert. Since 2007, the well known department […]


John Lewis advert is ultimately about profit

The première of the 2015 John Lewis Christmas advert probably had a lot of us reaching for the tissues. The advert shows an old man living on the moon; lonely at Christmas time, who is sent a present by a little girl to show that she cares. John Lewis does a good business in tugging […]