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Why do people care about the Kardashians?

In the top 10 ‘most liked Instagram pictures’ of all time, Kylie Jenner (the youngest of the Kardashian family) holds first, second, fifth and ninth places, with a total of 40 million likes. With this comes a shocking amount of power and influence; with just one tweet (“sooo does anyone else no open Snapchat anymore?”) […]

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What does Dove’s failed campaign say about the state of the advertising industry?

The last week saw social media up in arms as the beauty brand Dove unveiled a new advert on its Facebook page which was deemed by many to be racially insensitive. The 13-second long video clip depicts a young black woman posing next to a bottle of one of Dove’s body products, wearing a t-shirt […]