A New Tribe: can global consumerism be ethical?

Independent brand, ‘A New Tribe’, launched in 2016 in East London, stocking a variety of interior crafts from independent designers across the world. Shops like this play into the new desire for an ‘ethical’ consumerist culture, popularised by Instagram-born brands such as Grace Beverley’s Tala. But can global consumerism be truly ethical? Immediately evident from […]


Sustainable fashion series: when did fashion become so fast?

Fast fashion seems like a self-explanatory term: low-cost clothes that follow all the trends – and won’t last, typically, for longer than a year or two. It’s associated with the view that clothes are made to throw away – made for a season, and not for life.  This combination of cheap and disposable clothes leads […]