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TikTok’s ‘girl’ trend must end

I love TikTok as much as the next person, but the ‘girl’ trend must end. Picture this, mid doom-scroll circa 2am Monday, I come across one particular Elle Woods-esque TikToker,…

Universal versus TikTok: a losing battle for both sides?

The new frontier in the war against the devaluation of music has opened between TikTok and Universal Music Group. On 1 February, reports emerged that the social media platform would…

Is “Mob Wife” winter in or out?

Wake up people, a new it-girl subgenera has arrived. If clean-girl, granola-girl, trad-wife or coquette-core didn’t strike a chord with you, the mob wife awaits. With The Sopranos celebrating its…

Don’t get too caught up in being ‘That Girl’

There are an abundance of connotations that come to mind when I think of being ‘That Girl’. She’s put together, healthy, stylish, clever… Basically, effortlessly flawless. Like most things online,…

How is technology changing the way that we read literature?

Technology has become so interwoven with our lives that it’s hard to imagine a world without it. Reading a book may be seen as a peaceful ‘break from your phone’…

TikTok’s “Girl Math” fails to add up

“I’m pretty when I cry”, Olivia Rodrigo (ironically) croons in the opener to her new album, GUTS. In a similar vein, on TikTok, we see young women singing jokingly about…

Are young people craving genuine community?

In this era of social media, we’ve all become adept at online interaction. Our grandparentsmarvel at our ability to juggle multiple conversations and connect with friends worldwide.But let’s face it…

Are ‘tradwives’ antifeminist or just annoying?

Nowadays, the idea of a “traditional wife” brings to mind the Betty Draper-esque figure ofthe 1950s housewife, dolled up in a full face of makeup and perfectly curled hair while…