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Winter Olympic apathy

The Olympics’ slightly chillier Winter edition will be underway as you are reading this, and yet you would be forgiven for having forgotten to tune in. The usual round of offensively twee promotional media has been notably absent from our screens this time around and – whilst there is generally less interest in the Winter […]

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TV

BBC 2018 Winter Olympics coverage: have the fearless chickened out?

The BBC’s Olympic trailer marks a highly-anticipated moment in the build up to the Games, and is this year entitled ‘The Fearless are Here’. In the words of the creators Smith & Foulkes at Nexus Studios, it “depicts the psychological and physical obstacles Winter Olympics athletes face in their quest to be the best in […]

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Sport

The Winter Olympics: a forgotten second child?

The Olympics are a celebration of culture, pride and sporting prowess. The same is true whether on the athletics track or ski slope. Yet the Summer Olympics have always received a far more favourable reception and coverage in the modern world. One of the reasons for this is the history of the two events. The […]